People can also be brands. An individual has a unique character and their own identity. Personal branding is about presenting yourself as a brand that evokes positive images and associations. These positive associations are then reflected onto the company that you represent. You are using your unique personality, knowledge, and experience to set yourself apart from the rest and you clearly define who you are and what you stand for to your colleagues, staff, and customers.
Personal branding starts with self-awareness. You must have a clear vision of what you want to achieve in terms of business and your private life. We can help you create a Personal Brand Passport. This brand passport describes your goals and your most important target groups, and shows and validates your distinguishing characteristics on a single A4 sheet of paper. It also defines how you want to come across and what types of images and associations you would like to inspire. The Personal Brand Passport gives you the direction that will help you achieve your goals. It will enable you to make good choices out of all the requests that your receive.
It is important to continue to protect and enhance your brand after your Personal Brand Passport has been created. We also provide support for this process through coaching.
Would you like more information about the possibilities offered by Personal Branding? Feel free to contact us.
If you would like advice about your Personal Brand Passport,
we will give you a call.