The conduct and attitude of staff within the organization is a significant contributing factor in achieving the goals set by the company. Brand values and organizational goals are the foundation for creating internal core values and the conduct and attitude that is needed to support them. Through several interactive workshops with a cross section of people and positions within the organization we establish what the core values are and define the type of conduct and attitude that will support these values. This will prescribe a set of values supported by clearly outlined conduct and attitudes that will give direction to managers and staff and result in an organization that thinks and works based on its brand values and organizational goals.
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