#5 facilitating

Linden & Barbosa acts as a facilitator for groups during workshops, meetings, awaydays, or brainstorming sessions to help you achieve goals set for more effective cooperation, investigating new opportunities for communication strategy, branding, and PR. The role of the facilitator is to focus on the process and relationships regardless of content. Good guidance delivers the best results. The facilitator takes on a leadership role, explains the rules of play, and ensures that the group process is applied effectively. There are a number of advantages to working with a facilitator:

  1. A facilitator is not so closely involved with the material, which necessitates putting careful thought into a good briefing regarding the goal of the brainstorming session or meeting.
  2. A facilitator has been trained in how to formulate the 'How can we...' question and will help keep the question simple, direct, and to the point.
  3. A facilitator is trained in a number of brainstorming and meeting techniques. If the facilitator sees that creativity is winding down or participants are starting to feel limited by the process, she or he can apply different techniques.
  4. By making use of a facilitator, participants no longer need to be concerned with the process and they are able to focus on the content.


  • A well-formulated 'How can we...' question is the foundation of every brainstorming session or meeting.
  • Select the ideas with the participation of the entire group.
  • Rank ideas on the basis of predetermined criteria.
  • Create an agenda and indicate the time available for each section.
  • Define the goal of the workshop and explain the rules of play. Make sure not to pass judgement, reassure everyone that what is said will remain confidential within the group, and create a relaxed atmosphere.
  • Start the session with a few brain games. You can start by writing words on post-it notes and hanging them up so that they are clearly visible.
  • Then ask everyone to create associations with these words and call them out. Anything goes. This is about coming up with as many ideas as possible rather than thinking of the best ideas.
  • Consider the pros and cons of every idea. The best ideas can be further explored.

If you are looking for a facilitator for one of your meetings, please call us to make an appointment.

If you would like advice on how to facilitate your group,

we will give you a call