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European PR toolkit for C&A's international branches

The case
As the saying goes: 'be good and tell people about it'. Though it's never a bad idea to talk about how good you are, a far better idea is to get other people to do it for you. PR is the ideal instrument to accomplish this, provided that you have a smart approach that uses clear and unambiguous language. Linden & Barbosa were asked by C&A to develop a PR toolkit for its European branches.

The approach
Our response to the request to develop a PR toolkit? It's as good as done. This toolkit enables PR staff or external agencies in countries like Germany and Spain to get down to work straight away. It also offers guidelines on the form, content, and timing of different PR resources. The toolkit offers a methodological approach you can use to increase your chance of obtaining positive PR results. The PR toolkit provides insights on the campaign strategy, goals, central messages, desired media target groups, PR approach, and the extensive guidelines and procedures for the resources to be deployed. 

Do you want to organize an event? The toolkit assists with everything from ideas for chic locations, furnishings, and invitations, to putting together enticing goody bags. Would you like to set up a local outreach programme for bloggers? The toolkit explains exactly how to start the process, making it invaluable resource for organizations with multiple departments or branches.