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Kick-off of AkzoNobel's colour trends campaign

The case
AkzoNobel, the world’s largest manufacturer of paints and coatings, conducts intensive research on cutting-edge social, economic, and design trends. Under the theme Everyday +: Finding the wonderful in the normal, AkzoNobel presented both the ColourFutures 2015 trend book and the global launch of a series of press conferences in Amsterdam. As a company, AkzoNobel was grappling with issues like 'How can we ensure that these colour trends not only penetrate the mindsets of influencers, the media, and the public, but also that they land on their agenda?’

The approach
Linden & Barbosa advised AkzoNobel on the communications plan for the trend report and book. To showcase the most important colour trends, we designed five different lifestyle settings for display at the fashionable Hôtel Droog, and invited the press and influencers to attend the unveiling. Ruud Joosten, managing director of AkzoNobel Decorative Paints, and Heleen van Gent, creative director of the AkzoNobel Global Aesthetic Centre, gave a presentation on global trends and their impact on colour.

The trend research, the event attendees, and the lifestyle settings went down a storm with the roughly thirty national and international journalists and bloggers present. Content was uploaded to AkzoNobel's social media channels for further distribution.