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LeerKRACHT Foundation

Jaap Versfelt

Jaap Versfelt

leerKRACHT foundation Initiator leerKRACHT foundation The leerKRACHT foundation’s goal is to help thousands of Dutch schools take the step from good to great. We have a huge reach on social media, but thought our message was lacking in clarity. Linden Barbosa helped us to quickly and effectively strengthen our communication strategy by asking us a few questions: What is our target group? What do we want to communicate to each target group? How successful are we in this? And what else do we need? Their marketing experience coupled with our knowledge of education and the resulting interactive collaboration provided tremendously valuable insights and tangible measures. For this, we thank you most sincerely! Jaap Versfelt is leerKRACHT initiator and former senior partner at McKinsey