Isabelle van Ast
Marketing & Communicatie
We are an online pension provider that is committed to bringing the concept of pensions closer to people. This is why, for years now, we have been supporting the creation of individual pension accounts. Two years ago, we contacted Linden & Barbosa to help us boost exposure for BeFrank and our vision. While they independently drew up a PR plan, we teamed up to develop a content calendar. This calendar is fed by the ideas from an annual brainstorming session that focuses on a whole range of trends we can tap into. We meet once a week to discuss current issues and once a month to review what we have achieved and look ahead to the coming months. I am extremely pleased with the work so far and the added value Linden & Barbosa has provided for BeFrank!