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Humberto Tan discovers multifaceted Aruba

23 Dec 2014
Asking a Dutch celebrity to serve as an ambassador for your brand seems so simple. But the search for a credible ambassador requires considerable preparation. Make no mistake, finding the right person who can fulfil the promise of a brand is a professional task.

AkzoNobel kicks off global PR campaign for colour trends 2015 in Amsterdam

22 Oct 2014
AkzoNobel, the world’s largest manufacturer of paints and coatings, predicts consumer demand by conducting intensive research on cutting-edge social, economic, and design trends.

Turning online player into a category killer

22 Sep 2014
The maturing market for online product sales has had to make way for a new trend in online services, best exemplified by such notable companies as Uber for transport.

High-impact communications campaign puts dinosaurs back on the map

2 Jul 2014
This summer, the international travelling exhibition Living Dinosaurs completed a four-month run in the Netherlands, where, thanks to a successful communications campaign, more than 750,000 visitors were attracted to this impressive display.

Wearing heels is an art: Sarenza’s communication and branding strategy for the Netherlands

3 Apr 2014
he exhibition S.H.O.E.S. Head over Heels in Kunsthal Rotterdam is an ideal opportunity for fashion expert and online shoe shop Sarenza