27 Jul 2015
More than one hundred thousand Dutch holidaymakers are taking their doctor with them when they go away, as thanks to Vakantiedokter, medical expertise is available at the touch of a button. How can an app become so popular so quickly? The secret behind the app's success is a carefully thought-out communication strategy. The app was developed by the advertising agencies Greenberry, FHV BBDO, and Linden & Barbosa, who were commissioned by the Dutch insurance company Zilveren Kruis. The combined use of paid, owned, and earned media has secured the app's popularity with millions of users.