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Reflecting on 50 years of the World Fashion Centre


Reflecting on 50 years of the World Fashion Centre

‘The World Fashion Centre turns fifty’ and ‘The World Fashion Centre looks to expand its horizons’ were recent headlines in news media. All publications are reporting on the fiftieth birthday of the World Fashion Centre (WFC), known as the ‘meeting point’ for the international fashion industry. Linden & Barbosa were tasked with setting out and implementing a communications plan to further cement the image associated with the WFC. News media outlets including Het Financieele Dagblad, Metro, BNR Newsradio, Fashion United, and Textilia published an interview with WFC's managing director on the importance of the WFC in the world of fashion both in the present and in the future.

An inspirational coffee table book and fashion installation

Storytelling generates brand attention. Stories are a way to add both meaning and purpose, which is why the WFC released a unique coffee table book in honour of its fiftieth birthday. Reinier van der Aart, the portrait and fashion photographer, was asked to portray inspiring stories of the WFC's fashion entrepreneurs. The fashion designer Bas Kosters created a special piece for this cover. The WFC has made a unique fashion installation freely accessible to its visitors. It will be on show in the main lobby for the entirety of the fiftieth jubilee year. The fashion installation was designed by Carlo Wijnands and Roger Cremers, who are known for their work on the Marilyn Monroe and Hollandse Meesters (Dutch Masters) exhibitions. The press event to reveal the coffee table book and the fashion installation resulted in some spectacular images (Click here for the video). The overall approach has helped reaffirm the WFC's desired image, one that stands for entrepreneurship, connection, and creativity.

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