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All eyes on dobbi: the on-demand laundry and dry-cleaning service


Say goodbye to washing, ironing, and folding clothes. Say goodbye to those trips to the dry cleaner. dobbi will take care of all this from now on, providing excellent service and ease of use. PostNL and multinational Henkel are investing in this new digital laundry and dry-cleaning service, and Linden & Barbosa developed the company's communications and PR strategy.

‘We promise our customers perfectly clean and ironed clothes within 48 hours,’ say founders Ruben van Pelt and Maurits Tiethoff. ‘With a few swipes on your smartphone, you can determine when your clothes can be picked up and delivered. We operate according to two-hour slots running from 8:00 AM until 8:00 PM. We only work with the very best dry cleaners in the Netherlands, so that we can guarantee the best-quality dry cleaning, washing, folding, and ironing. We started the business in Amsterdam and have since begun doing deliveries in the Hague as well. In the long term, we want to deliver to every address in the Netherlands – all within 48 hours!’

‘We're very happy with the support we've received from Linden & Barbosa,’ say dobbi founders Ruben van Pelt and Maurits Tiethoff. ‘They are responsible for our PR strategy and communications. All the publicity during the launch phase helped us get off to a flying start. We can now roll out our concept nationwide faster than we thought.’

The dobbi app is available for download from the App Store or Google Play Store.

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