“We are Linden & Barbosa, a PR agency from Amsterdam that prefers innovative ideas to well-trodden paths. But of course, as long as a campaign is good we will go with it. In everything we do, we put brand strategy and effective results first. And thanks to our personal contacts with the media, we know exactly what matters to journalists, editors, bloggers and other influentials. Again and again, we succeed in responding to their needs with relevant campaigns and stimulating stories. Because real news is something you can make.”
“We represent guaranteed publicity. Our customers can judge us on it. We are comfortable saying so, because we have very good personal contacts with the media. And because we know what moves journalists, editors, bloggers and other influentials and what matters to them*. So we can give them what they are looking for in the shape of good, relevant stories with a topical, journalistic or provocatively creative hook. We only talk to the media when we really have something new for them. That is why our work is valued and taken seriously by journalists, editors, bloggers and influentials. They trust us.”
“We sense what the media want. We are up with the very latest trends and are familiar with the magazines’ theme calendars. We anticipate them with campaigns or PR ideas. Sometimes journalists and editors call us and we contribute our ideas for their magazine or programme. After all, every brand or company has its own story to tell. We give them a human interest angle by putting a corporate message or company history into an everyday setting. At other times, we frame their products to make them interesting to journalists. In this way we bring companies and their products and services to life, and add news value. This is how you create an interesting editorial item which appeals to the consumer without it being swamped by the commercial message. That’s what we are good at, cladding a commercial message in journalistically relevant clothes.”
“Guerrilla marketing*, PR Stunt, Online PR, Marketing PR: we view our field in an innovative way. We often take the lead. That’s because we are right on top of the news and developments in our field. As a result, we are often the first to come up with creative ideas. For example, we were the first PR agency in the Netherlands to use ANP photographers and print a scaffold advertisement to generate publicity. For a different client, we chose to go exclusively online. Those international internet campaigns create an enormous buzz both online and offline and generate a lot of media interest. So we continue to pull creative surprises, whether online or offline. Of course, we are not interested in innovation for innovation’s sake. An idea has to match the customer’s brand values, and must be strategically effective. Because that too is one of our hallmarks. No creativity without effectiveness."
“Our ideas often raise a smile with clients. They appeal to them, because they strike a chord.”
Innovative PR Agency
"We like to work for customers who are open to innovative ideas and look beyond well-trodden paths. Those are the kind of clients we attract, because they also feel we are a good match for them.”
“Our approach is strategic and based on the brand; what can our proposals contribute to the brand? They have to fit with the company’s brand values and be integrated within their overall communication strategy. To this end, we have developed a brand passport which forms the basis for all communication. It means we won’t make news or set up publicity stunts just for the sake of it.
And it is why we dare to stick our neck out for our ideas. We know it’s right and that it will work.
“The belief in an effective approach makes us extra critical of ourselves and our customers. We are not yes-men – or yes-women, for that matter. We also have a reputation to uphold towards the media. They trust us and we want to keep it that way.”