NBC Universal Global Networks Northern Europe has engaged Linden & Barbosa to manage the PR operations surrounding the Dutch launch of two digital theme channels, SCI FI and 13TH STREET. Linden & Barbosa won the account after a closed competition. In the second quarter of 2007 UPC subscribers will be the first to watch the two theme channels, with pan-Benelux distribution scheduled for the end of 2007. Linden & Barbosa has organised a media promotion tour for the two new channels, capturing editorial attention of Dutch media including NCRV, KRO, Mikrogids, Avrobode, Televizier, Troskompas, TV Krant, and TV Film. Later this month a major launch party will be held for press and business relations.

TNO challenges young creative spirits to take part in the ‘Not Invented Yet’ competition, a web-based contest where participants are invited to think up original ideas to change our future in a positive way. Contestants can post their creative ideas on the www.notinventedyet.nl website in the shape of a two minute video. Working together with the TNO, the best idea is turned into reality. The competition, which is starting now, was set up in honour of TNO’s 75th anniversary. An expert jury will judge all submissions. TNO commissioned Linden & Barbosa to run both the online and the offline promotion for Not Invented Yet. By deploying a web guerrilla team, banners, advertising and an online and offline press campaign TNO is looking to reach innovative and highly talented young people. Metro already devoted a good two thirds of a page to TNO’s initiative.

Starring Monique van der Werff (Zoop in India), Anna Speller (band K-otic) and Peter Beense (popular singer) the movie “HoneyZ” premiered on 26 April. Director Tom Six’s movie is the first Dutch feature film to be released simultaneously on various media platforms. Not only can the movie be seen at movie theatres, it can be rented from video stores, it’s on sale in the stores and can be watched on Tele2 Vision, Vodafone Live! and Maxx-XS. Linden & Barbosa coordinated the planning for the invitations to the premiere for the press and Dutch celebrities. Various competitions have also been set up. This has led to great results including, among other things, coverage on TV in NOS Jeugdjournaal, SBS Shownieuws and Lijn4 and in the written press in Metro, Algemeen Dagblad and NRC Handelsblad. Want to know more? Surf to www.Honeyzdefilm.nl